Breakfast cereals (BreakfastCereals) are cereals corn, black rice, buckwheat, red dates, rice, wheat, oats and other main ingredients processed into flakes and added to milk (cold food) or boiled for a while (hot food) can be eaten breakfast food .
The characteristics of this type of food are:
(1) It is good for your health. Breakfast cereals are made from various grains and cereals, which are rich in dietary fiber and have certain health effects on the body.
(2) Nutritional balance. Multiple cereals combined with milk, nutrition is balanced.
(3) Natural quality. This kind of food is basically natural raw materials, and generally does not add artificial additives.
(4) Easy to eat. Breakfast cereals are easy to eat, whether they are ready-to-eat or instant.
In most developed countries such as Europe and the United States, there has been a long history of development. They have developed various cereal breakfast foods according to the characteristics of raw materials in various countries and people's eating habits. It is reported that the annual output of cereal breakfast in the world reaches 3.2 million tons and the sales value is US $ 16.6 billion. The United States is the largest market for breakfast cereals, accounting for about half of the volume and about 60% of sales. The market for breakfast cereals in Europe is also very large. There are five major markets, including France, Germany, Spain, and the United Kingdom, which produce about 815,000 tons of breakfast cereals and sales of more than 4 billion US dollars. Functional breakfast cereals have developed greatly in various countries, and have gained a high market position in the United States, Europe and other European and American countries. In China, only a few white-collar workers and other classes are familiar with cereal breakfast.